SETAᴾᴴᵀ presents its new corporate identity that echoes the evolution of the company, following the leadership and transformation roadmap established at the end of 2020 with the merger of Grupo Seta and PH Technology, two companies with important references in the water treatment sector.
The new visual identity is underpinned by a renewed logo that reflects the company’s permanent connection with water. At the same time, it expresses the values of SETAᴾᴴᵀ in the search for sustainable and profitable solutions to cover water needs and combat drought.
This new image of SETAᴾᴴᵀ has been inspired by pipes, as a medium in which water comes to life and manages to reach any place. And which in turn transmit the union between the company and its customers, technology and international expansion.
The logo, adapted to the new times and purposes of SETAᴾᴴᵀ, is accompanied by a renewed iconography and illustration, as well as an industrial style typography. It is also accompanied by a new colour palette – blue, black, grey and white – that evokes the world of water and technology, and conveys the seriousness, professionalism and transparency that has characterised the company since its beginnings in all its projects.
Rafael Mancera, CEO of SETAᴾᴴᵀ declares: “We have opted for change to create a more technological and modern identity. We are satisfied because the essence of the company has been respected and we are sure that this new identity will allow us to successfully face the challenges to come”.
And for her part, Mª Carmen García Panadero, General Manager of SETAᴾᴴᵀ, explains that “the identity update reflects the transformation that the company has undergone over the last year and is fully aligned with the strategic objectives that we have set ourselves for the coming years: innovation, technology and sustainability”.
All these changes will be gradually incorporated into SETAᴾᴴᵀ’s portfolio of water treatment solutions, website and social networks. In addition, the company plans to launch communication actions to raise awareness of the change of identity among customers, suppliers and employees.
SETAᴾᴴᵀ, leader in water treatment
SETAᴾᴴᵀ focuses its activity on the design, manufacture and commissioning of water treatment plants. From containerised and/or modular equipment to turnkey projects that cover the water demand.
It has two offices in Spain, one in Madrid, where the technical and commercial office is located, and another in Andalusia, where the design, manufacturing and assembly division is located.
It currently enjoys a good position in the national market and a great international projection with a presence in more than 30 countries, leading projects for public administrations, industrial sectors and private uses.